The way we dress in the developed world, the way we eat, the way we consume and live will not be able to be fed by a planet in the long run. With this commercial, it should be critically shown that the fashion industry is a big part of the waste of resources, but that there are also alternatives. Allgäu goes Fair Fashion tries to counter this problem and is one of these alternatives. With the pop-up store, clothing, and especially sustainable clothing should experience a new positive image. The times that sustainability and ecology have to hide are long gone. Rather, it has become part of the current zeitgeist and youthful trends.
There is nudity in this film. FSK 12
