{"id":1730,"date":"2022-11-26T19:36:04","date_gmt":"2021-08-10T16:45:34","guid":{"rendered":"https:\/\/simonabele.de\/patronproductionupdate-2\/"},"modified":"2026-03-12T08:29:18","modified_gmt":"2026-03-12T08:29:18","slug":"juntos","status":"publish","type":"post","link":"https:\/\/simonabele.de\/en\/juntos\/","title":{"rendered":"JUNTOS"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[289,283,107,108,286,288,284,287,285,88,109],"class_list":["post-1730","post","type-post","status-publish","has-post-thumbnail","hentry","category-motion-picture","tag-artsy","tag-berlin","tag-commercial","tag-fashion","tag-fashion-agency","tag-flowers","tag-juntos","tag-models","tag-shoes","tag-sustainable","tag-sustainable-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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font-size: 15px;\\\">Commercial | 60sec | 1,66:1, 2,35:1 | Stereo | Color | Digital | DCP 4K<\/span><\/p><p class=\\\"_Paragraphkleiner\\\" style=\\\"text-align: center;\\\">FASHION COMMERCIAL<\/p>\",\"align\":\"top\",\"row\":1,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":10,\"spacebelow\":5,\"yvel\":1,\"push\":2,\"relid\":4,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"line-height: 0.6;\\\"><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">That\\u2019s Spanish for <em>together. <\/em><\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">Though right now, it\\u2019s a critical word in any language. \\u00a0<\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">Because if we humans are going to enjoy living on this planet together 50 years from now, we have to do things to help it...together. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">They don\\u2019t need to be big things. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">There\\u2019s world-changing power in small shifts made by us all. Like driving one less day a week, eating one more plant-based meal, or choosing a more Earth-friendly pair of shoes. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">A strong belief in that collective energy is how Juntos came to be. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">Inspired by the popular Ecuadorian street shoe (el zapato de lona) and the people who wear them, we saw an opportunity to rethink something used by everyone, everywhere. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">We reimagined the everyday shoe using sustainable materials like alpaca wool and banana trees, found in abundance in the Ecuadorian landscape. We also designed a more fair and responsible production process to get them out into the world. We even set up a business model where every purchase sends a backpack full of school supplies to an Ecuadorian student in need. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">The result is sustainable, stylish footwear that\\u2019s better for both people and planet. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">To swap what you wear on your feet is just a little thing. <\/span><span style=\\\"font-family: FFMetaProRegular; font-size: 15px;\\\">But if we all do it together? 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